Attention: All Designers, Aspiring Designers and Fashion Students

This competition is open to all aspiring, emerging and established Designers in the Midlands, Pietermaritzburg and Durban areas and offers finalists a wonderful opportunity to be part of the oldest, biggest and richest sprint event in the country.

You must design a Race Day Ensemble that is stylish, fashionable and encompasses the spirit of this prestigious horseracing event, The Tsogo Sun Sprint. Fit, quality and finish are very important. All aspects of the look, the hat, accessories, shoes and overall grooming are very important, as this is part of the judging criteria. The theme, ‘Unrein your style’ must be reflected in your design. It is essential that you understand that this is a fashion competition. Stay away from anything that is too theatrical or Avant Garde and definitely nothing gimmicky. However, the ‘unexpected’ would score you points.

The theme ‘Unrein your style’ will give you freedom to express your individuality without holding back.

Judges will be looking for garments that are on trend and beautifully executed, with an emphasis on being beautifully dressed. The design is for an upmarket raceday, not an evening event. Please keep this in mind.

 

Please read through the following information:

  1. Each Designer/Student must design a Race Day Ensemble that is stylish, fashionable and encompasses the spirit of a prestigious horseracing event. The work must be innovative and forward thinking, judges will be looking for a solid interpretation of the theme, which combines creativity with a distinct fashion edge. This is an essential part of the judges’ brief.
  1. Designers/Students can enter into the following categories:
  • MOST STRIKING COUPLE
  • CLASSIC RACEWEAR – FEMALE
  • CLASSIC RACEWEAR – MALE
  • EXCEPTIONAL RACEDAY HAT OR FASCINATOR
  1. We will select finalists off storyboard submissions. Designers/Students may not change their design in any way once selected as a finalist.
  1. Designers/Students may not work in pairs or groups.
  1. Your storyboard must include a detailed illustration of your design, supporting technical drawings and trim and fabric swatches. You will not be considered without this information. No email entries will be considered.
  1. Please fill in the entry form which follows and attach it firmly to the back of your storyboard. Designers/Students must present their completed work to a panel of judges on Wednesday, 3 May at Golden Horse Casino in the Conference Centre. Judging will take place from 11am by renowned judges from the Vodacom Durban July Fashion Challenge.
  1. Please note that should you be selected, you and your model must be available for the final event on Saturday, 27 May at Scottsville Race Course. These details will be given to you on 3 May immediately after the judging.
  1. Designers/Students will have to use their own models, at their own cost, for the fashion challenge. Models provided by Students do not have to be professional and Students will not be penalized in any way for not using professional models. Models must arrive dressed, if possible, as there is limited changing space available. Finalists and their models will be required to appear in front of a selected panel of judges and must be prepared to be photographed and interviewed for possible television and media purposes, at no cost.
  1. Finalists must meet all deadlines and be punctual for all call times or will automatically be disqualified.
  1. During the selection process and final judging, judges will be looking at a finished, complete outfit and will look closely at the following:
  • Visual impact, design integrity, originality
  • Is it fashionable and in line with current trend
  • Suitability to the event and theme – it’s a race day not a cocktail function!
  • Interpretation of the brief – this is very important and should be thoughtful
  • Fit / finish / quality
  • Attention to detail

 

  1. Finalists must be aware of event sponsors and refer to the event by the correct name in any interview: The Tsogo Sun Sprint Fashion Competition and the race name i.e. The Tsogo Sun Sprint. Designers will be required to make themselves available for shoots for the press, television, and electronic media. Please note that any images taken will be used for editorial and electronic purposes only and remain the property of the event and will be used free of charge

 

  1. The organizers and sponsors reserve the right to disqualify any finalist, should they not strictly adhere to the rules and regulations of the event or speak disparagingly about the event, sponsors or organisers.

 

  1. The panel of judges will be carefully selected and their knowledge of fashion, the brief and theme and the event will be of prime consideration. Their decision is final. The winner will be announced on Raceday.
    • No correspondence will be entered into under any circumstances.

 

  1. The winner in each category will receive R5000.00, the first runner up R3000.00 and the second runner up R2000.00 with total prize money of R40 000. In addition to the prize money the winners of each category will be considered for entry to the Vodacom Durban July Race Day On Track Competition based on the judges final decision.

 

  1. By entering The Tsogo Sun Sprint Fashion Competition, Designers/Students give the organisers, owners and sponsors of the Tsogo Sun Sprint, permission to use any image taken of their work or themselves, before, during and after the event, in editorial and advertorial content and on all official online platforms.
  1. By signing the attached entry form you agree to abide by all terms and conditions in

this competition brief.

 

For any additional information on The Tsogo Sun Sprint Fashion Competition contact Merlyn Taylor on     033 395 8126 or merlyn.taylor@tsogosun.com

 

 

PLEASE FILL OUT THIS ENTRY FORM AND ATTACH IT SECURELY TO THE BACK OF THE STORYBOARD. IT IS VITAL THAT YOU INCLUDE ALL DETAILS REQUESTED.

 

FULL NAME

 

ID NUMBER:

 

PHONE NUMBERS:

 

EMAIL ADDRESS:
YOUR HOME ADDRESS:

 

 

If applicable

YOUR COLLEGE / UNIVERSITY & THE CONTACT TEL NUMBER:

 

Should I be selected to participate in The Tsogo Sun Sprint Fashion Competition, I hereby agree to abide by all relevant rules and regulations of the competition, as stipulated in the brief.

 

 

Name & signature:………………………………………………………………….

 

 

Date:…………………………..

 

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